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Create A Pipeline of Prospective Clients| INTERN

SKU: FA210104

From website to Search Engine Marketing,ÌýtoÌýsocial mediaÌýand newsletters, learn how to nurture leads with quality content and a lead management system.Ìý

Module 4: Create a Pipeline of Prospective ClientsÌý

...for Architects Series

Topics:ÌýMarketing / PracticeÌý

Length:Ìý2 Hours |ÌýWhat's Included:ÌýVideos, Readings, Course Workbook, Activities, Quiz, Certificate of CompletionÌý

This course is available to stream!Ìý

From website to Search Engine Marketing to social media and newsletters, learn how to nurture leads with quality content and a lead management system.ÌýÌý

LEARNING OUTCOMES

At the end of this module, you should be able to:

  1. Identify the tools available to build a pipeline ofÌýprospective clients
  2. Assess what’s involved in building a business development system
  3. Select the most suitable business development toolsÌý
  4. Oversee the development of a system to create and nurture leadsÌý
  5. Predict how messaging should evolve in a turnkey lead generation systemÌý

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This is Module 4 of the Marketing for Architects course, Fundamentals of Marketing.ÌýSee here for Fundamentals of Marketing bundle.

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In MarketingÌýfor Architects,Ìýyou’ll learn the fundamentals of marketing, business development and networking, and how to applyÌýthem directlyÌýtoÌýyour professional service firm. Learn how to create a marketing plan focused onÌýyour ideal client and designed to deliver onÌýyour business goals. Learn how to communicateÌýyour brand’s message and unique value to clients, referrers, andÌýyour team. This course presents architects and firm owners with the strategies to set business goals and be successful in their practice.ÌýÌý

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This on-demand course begins with an introduction to marketing for the Architecture, Engineering and Construction (AEC) industry, and provides participants with the skills and tools necessaryÌýto create a marketing plan, deliver client-focused messaging, and build a pipeline of prospective clients. This course has been designed with industry-leading professionals in marketing and business development and is tailored for the AEC industry.Ìý

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Course Features:Ìý

  • Tailored course workbook that participants can complete as they take the course
  • FREE* first lesson unitÌý
  • Flexible learning - pick and choose the modules you want to take and learn at your own pace.
  • Content is tailored to architects - find everything you need in one spot
  • Feel confident in your marketing plan and practice goals

*Free for RAIC Members

Subject Matter Expert

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SandraÌýBekhorÌý

Practice Development ConsultantÌý

M.B.A., B.Sc. ArchitectureÌý

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Pricing:Ìý

Member: $90.00 / Non-Member: $112.50

Intern Member: $58.50 / Intern Non-Member: $67.50

Student: $45.00Ìý(must be anÌýRAIC student associate member)Ìý

Continuing Education Webinar Disclaimer
LMS InstructionsÌý

$67.50
List price: $67.50
Member Price: 
$58.50