From website to Search Engine Marketing,听to听social media听and newsletters, learn how to nurture leads with quality content and a lead management system.听
Module 4: Create a Pipeline of Prospective Clients听
Topics:听Marketing / Practice听
Length:听2 Hours |听What's Included:听Videos, Readings, Course Workbook, Activities, Quiz, Certificate of Completion听
This course is available to stream!听
From website to Search Engine Marketing to social media and newsletters, learn how to nurture leads with quality content and a lead management system.听听
LEARNING OUTCOMES
At the end of this module, you should be able to:
- Identify the tools available to build a pipeline of听prospective clients
- Assess what鈥檚 involved in building a business development system
- Select the most suitable business development tools听
- Oversee the development of a system to create and nurture leads听
- Predict how messaging should evolve in a turnkey lead generation system听
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This is Module 4 of the Marketing for Architects course, Fundamentals of Marketing.听See here for Fundamentals of Marketing bundle.
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In Marketing听for Architects,听you鈥檒l learn the fundamentals of marketing, business development and networking, and how to apply听them directly听to听your professional service firm. Learn how to create a marketing plan focused on听your ideal client and designed to deliver on听your business goals. Learn how to communicate听your brand鈥檚 message and unique value to clients, referrers, and听your team. This course presents architects and firm owners with the strategies to set business goals and be successful in their practice.听听
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This on-demand course begins with an introduction to marketing for the Architecture, Engineering and Construction (AEC) industry, and provides participants with the skills and tools necessary听to create a marketing plan, deliver client-focused messaging, and build a pipeline of prospective clients. This course has been designed with industry-leading professionals in marketing and business development and is tailored for the AEC industry.听
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Course Features:听
- Tailored course workbook that participants can complete as they take the course
- FREE* first lesson unit听
- Flexible learning - pick and choose the modules you want to take and learn at your own pace.
- Content is tailored to architects - find everything you need in one spot
- Feel confident in your marketing plan and practice goals
*Free for RAIC Members
Subject Matter Expert
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Sandra听Bekhor听
Practice Development Consultant听
M.B.A., B.Sc. Architecture听
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Pricing:听
Member: $90.00 / Non-Member: $112.50
Intern Member: $58.50 / Intern Non-Member: $67.50
Student: $45.00听(must be an听RAIC student associate member)听