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Placemaking Through Architecture, Art and Design

This webinar is part of the RAIC 2022 Virtual Conference on Architecture, now available to stream!

Topics:ÌýUrbanism

Length:Ìý1 hour |ÌýWhat's Included:ÌýVideo, Quiz, andÌýCertificate of CompletionÌý

During the past two years, with the loss of common spaces, we’ve come to understand the vital importance of parks, squares, main streets, and other public areas more clearly than ever. Isolated in our own homes, many of us in single-person dwellings, we’ve become lonelier and more disconnected from our social and physical world. Now is the time to re-discover our public places through urban planning, architecture, landscape architecture, and placemaking. We need to find ways to create spaces together – where people can meet, relate to each other, converse, and make connections. It is through these places and interactions that we will find meaning, build relationships, become active citizens.

In this talk, we look at various placemaking strategies/examples that can achieve meaningful outcomes in the built environment. Architecture is different from other channels and offers dimensional opportunities that other mediums cannot: it is highly visible, lasts over time and acts as a constant point of interaction with individuals. When implemented successfully, the built environment can serve as an extension of the overall values of a community or an organization.

Looking at historical examples, recent projects and best practices, we will examine how places and place brands are born and what collaborations and considerations give the place its voice in the built environment. A review of basic design elements such as colour and material choice, and graphics and how they communicate certain aspects of a brand through the built environment will provide an understanding of how a final design relates closely to vision, positioning and other brand attributes.

Learning Objectives:

By the completion of this session, participants will be able to:

• Summarize historical examples of placemaking and place branding through architecture.
• Associate placemaking with sense of community.
• Identify strategies for designing and implementing a final design that relates closely to a brand’s positioning, positioning, and other attributes.
• Apply best practices and design strategies for creatively communicating a brand or sense of place in the built environment.

Subject Matter Expert:

Udo brings 36 years of experience to Entro, specializing in identity development, corporate communications, and signage and wayfinding design. Udo’s unique approach to design problems, fostered by the mentorship of renowned German artist Anton Stankowski, combines artistic and poetic sensibilities to create powerful designs that elevate the everyday experience. At Entro, Udo has directed the design and development of signage and wayfinding programs for an impressive list of national and international clients and developed a number of corporate identity programs. Udo’s immense talent has garnered a long list of industry awards. Udo served as Chairman of the 2011 SEGD Conference in Montreal, and, in 2017, Udo was elected to become a member of the Royal Canadian Academy of Arts