九州直播

Unlocking the WELL Standard Through the Lens of Cognitive Neuroscience

This webinar is part of the RAIC 2022 Virtual Conference on Architecture, now available to stream!

Topics:听Health and Wellness

Length:听1 hour |听What's Included:听Video, Quiz, and听Certificate of Completion听

How can we truly know and understand the effect design will have on the user and more accurately achieve the intended aims of the WELL Standard on human well-being? As part of our design process, we consider principles of cognitive neuroscience to provide important insights into well-being while incorporating a number of emerging technologies to validate our work. While cognitive neuroscience tells us how the human experience is shaped by design, emerging technologies, such as computer vision and machine learning help us mediate the relationship between the environment and the person.听

By viewing the WELL Standard, with specific focus on the 鈥淏eauty and Design鈥� feature, through a spotlight of cognitive neuroscience and emerging technologies, this presentation will examine how to more completely and precisely celebrate culture and place, foster human delight, create spatial familiarity and access to nature and nudge towards positive behaviours.

Learning Objectives:

By the completion of this session, participants will be able to:

• Summarize the business case of implementing these experiential graphic design strategies in environments such as the workplace, healthcare and residential.听
• Define the history of wellness in graphic design and architecture and how it is applied today.听
• Define how cognitive neuroscience contributes to the understanding of the effect of design on users, with concepts around biophilia, the peak-end rule and contextual cues.听
• Apply best practices in experiential design, including large scale murals, wayfinding information and public art, and how these elements support human health and wellness.听

Subject Matter Experts:

The combination of Cristina's extensive experience in place branding and professional accreditation with the WELL Building Standard provides a unique perspective and understanding of how workplace design contributes to overall team culture and performance. This passion and experience is brought to her work with organizations and businesses in the areas of athletics and recreation, information technology, social services, housing, packaging, healthcare, architecture and education. As a strategist, Cristina provides direction for a number of clients as well as overseeing all branding initiatives at Entro. Cristina also facilitates stakeholder engagement in the brand development process and advises clients in carrying out communications strategies both internally and externally.

Vedran Dzebic
PhD
Head of Research and Development, Entro

Vedran leads the research and development practices at Entro. His work sits at the intersection of cognitive neuroscience and environmental design. Through the use of innovative techniques and technologies such as virtual reality, computer vision and machine learning, he explores how the physical environment shapes how we think, feel and behave. By applying rigorous yet human-centred research perspectives, he advances the mandate of building stronger connections between people and place. His expertise ranges from the study of visual complexity within urban environments, to biophilic design, to the role of emerging technologies in shaping how we think about our surroundings.

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